Reciprocal Links: Do They Help Or Hurt Your SEO? [Answered]

Reciprocal links are links between two sites that have been created and link to each other because they cover similar topics or provide complementary goods or services. Search Engine Journal contributor Julia McCoy has published an article explaining reciprocal links. She says, “If you want to grow your authority and rankings (and reduce the risk of penalties from search engines), the key is to focus on less risky strategies and tactics. Above all else, your link-building methods should enhance your customer’s experience on your site. Rather than focusing on SERP rankings and your website’s... [...]