Preparing Digital Marketing for a Recession

Post Covid-19, the economic conditions around the world are challenging for everyone. In such circumstances, we need to change the way marketing works. Exposure Ninja’s Tim Cameron has published an article highlighting the risks of reducing digital marketing in a recession. He says, “Do you reduce your marketing and hope sales keep on coming? Or, do you increase your marketing budget, hope that sales increase, and use that revenue to pay for the marketing? But, what if the sales don’t come? By the end of this blog post, I’ll have hopefully shown you enough convincing evidence that... [...]