Using Relationship-Based Link Building

If you reach out to the website you refer to as a source, you can easily turn editorial links into relationship-based links. Ahrefs contributor Irina Maltseva has published an article explaining relationship-based link-building. She says, “Relationships impact how people make decisions. For example, ask to borrow $100 from a random person on the street and they’ll surely say no. Ask a friend who knows and trusts you, however, and they’ll be more likely to say yes. It’s the same with link building. You can’t just “cold email” editors asking for a backlink unless they know you... [...]