Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands Search Engine Journal contributor Helen Pollitt has published ‘The Small Business Guide To Reputation Management’. She says, “A good reputation management strategy will extend to both the online and offline, but for the sake of this guide, we’ll be focusing on the ways that small businesses can protect and bolster their image online. Who Should Have A Reputation Management Strategy? It might feel like a reputation management strategy is... [...]

According to Google, an attribution model is a set of rules a business follows for determining where to give credit for conversions and revenue. With an SEO attribution model businesses can focus on the most essential elements for achieving higher search engine ranking. Search Engine Land’s Barry Schwartz has published a new video ‘SEO Attribution and Reputation Management’ with Tony Wright. Schwartz says, “In our conversation we talked about two topics, SEO attribution and online reputation management. He said when it comes to SEO attribution it is important... [...]

Zesh Ali, an offline marketing consultant, with considerable experience, has created many products to help other offline marketing consultants win clients and serve them well. Now, Ali has created Offline Reputation Ranger, training on providing a specific offline reputation service to clients and then getting them to say yes to your services. Ali says he is successfully charging each client $300 per month for this service. It’s a review service that he says is simple to set up and gives good results for the clients. You can get the whole story here: Offline Reputation Ranger  [...]

Businesses, particularly offline businesses, may be slow to grasp the effect online comments may have on their reputation. But with more and more people searching online for a business to meet their needs, the online reputation of any business is critical. Polls show that approximately 72% of local consumers trust online reviews just as much as they trust personal recommendations from people they know, so a negative review can hurt a business’s effectiveness. If you are a marketing consultant with an interest in reputation management, you may find a new sales kit helpful. Offline: Reputation... [...]

Businesses can live or die by their reputation. If word of mouth (or its online equivalent) turns against a business, quick action is needed to keep the business from declining. The Web Development Group has just released Offline Reputation Magma Marketing consultants need a tool to alert a business to its reputation problems and risks. That’s what Offline Reputation Magma is. This software finds businesses with reputation issues, and then creates a report, customized for a particular business, showing their reputation problems. This PC software searches Google+, Yelp, Yahoo and Insider... [...]

Bad reviews online are the bane of local merchants and stores. They don’t know how to neutralize these bad reviews before they drive customers away. They need someone to manage this problem for them. (Not just manage it, actually; they really want someone to solve it.) The fact that makes it harder is (a) there are several review websites that need to be monitored (Yelp, Google+, etc.) and (b) often happy customers don’t take the time to leave reviews anywhere, much less on all the important review sites. WP Feedback Theme helps solve this problem. As a local consultant, you can add... [...]