Is it a worthwhile investment? It depends.

In my marketing class years ago, we were taught that there are many things that are a part of the “marketing mix” and by finding “Unique Selling Proposition” in any of these areas, you can potentially build a successful business. Location is a key part of the mix. If you are in the right spot, you can charge a premium and still sell your product. The classic example is hot dogs at a ball park. The hungry ball fan is glad to pay extra because (borrowing a metaphor) it’s the only game in town. Put your store where there’s a lot of traffic and you can charge extra... [...]