How Do Retargeting Ads Work? [Explained]

Retargeting ads allow your business to show targeted ads to the users who visited your website and didn’t complete a conversion – purchase an item, fill in a contact form, download a file, etc. Search Engine Journal’s VIP contributor Brooke Osmundson has published an article explaining how retargeting ads work. She says, “Simply put, retargeting ads help lead users to the next step in their buyer journey. It’s not just an ad that gets users to “buy now.” Your retargeting message should not be a rehash of your original marketing message. Smart retargeting, however, focuses... [...]