‘Creating Fatigue-Proof Retargeting Ads’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Creating Fatigue-Proof Retargeting Ads”.Mona Elesseily says, “Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message, pursue a theme, or even tell a story with multiple creative units, especially if impression frequency per user is more than a couple times a day.As there are many elements to consider, it will likely take a few attempts and/or iterations before finding winning ads. In this article, I’ll provide several pointers... [...]