Retargeting Rebellion: How to do retargeting right #ad

Everywhere we go on the web, we see an ad by Chris Munch. That’s because we have visited his sites, and he uses retargeting to remind us of what he can offer. There are technical ingredients to a successful retargeting campaign that must be executed correctly for it to work. But, just as important, there are marketing plans and processes that must be done right, or your retargeted ads, even though they show up on people’s screens, will not bring in the desired sales. Retargeting can help you monetize the visits to your site that don’t results in immediate sales. It could be a... [...]