WebEngage has published ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’ featuring useful advice on retention marketing. The WebEngage team says, “Businesses have had to get on board marketers that specialize in customer retention that would help them achieve two primary objectives: Drive an increase in the frequency of purchase Drive the repeat purchase rates This is why we decided to create this eBook. This eBook will help you understand the hype around retention marketing and why the role of a retention marketer is crucial to the success of... [...]

WebEngage has published an e-book ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’. This eBook will help you understand the hype around retention marketing and why the role of a retention marketer is crucial to the success of a company. Download this e-book to learn the following: What are the traditional ways of doing consumer marketing? Why traditional ways do not work anymore? What does the new marketing funnel look like? How is retention marketing different from acquisition marketing? What are the nuances of B2C and B2B marketing? What are some of the... [...]

WebEngage has published a new e-book ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’ on using retention marketing for online business. This comprehensive eBook is your go-to guide for all your retention marketing queries. It covers the following: What are the traditional ways of doing consumer marketing? Why traditional ways do not work anymore? What does the new marketing funnel look like? How is retention marketing different from acquisition marketing? What are the nuances of B2C and B2B marketing? What are some of the roadblocks to retaining users... [...]

Retention marketing is all about the strategies and tactics you use to nurture and maintain your relationships with customers. WebEngage has published ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’. The WebEngage team says, “Businesses have had to get on board marketers that specialize in customer retention that would help them achieve two primary objectives: Drive an increase in the frequency of purchase Drive the repeat purchase rates This is why we decided to create this eBook. This eBook will help you understand the hype around retention... [...]