Mastering the Revenue Attribution Puzzle [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Mastering the Revenue Attribution Puzzle’ featuring Tish Millsap. George B. Thomas says, “To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a familiar framework that Tish has applied to a new context: the who, what, where, when, and why. “Before you even pick a tool, you need to really answer starting with the why,” she says on Marketing Smarts Episode 571. “Why am I doing this? What questions am I... [...]