Content Marketing Institute has published a new video ‘Revenue Growth Playbook’ featuring Deanna Ransom. The CMI team says, “Growth at all costs is over. Now, you need to go beyond creative and compelling content that attracts, informs and converts to content that does all of that while powering connection, retention and increases customer lifetime value. In this clip from Content Marketing World 2023, speaker Deanna Ransom, Founder & CEO, A.R.I.A. Partners, explains why it’s important to adopt strategic content best practices while fueling the key impactful revenue... [...]