A successful SEO strategy requires a lot of research and sometimes a huge investment too. Search Engine Journal has published an article featuring five steps to calculate the ROI of SEO for your marketing strategy. The SEJ team says, “When paired with up-to-date keyword research, you’ll be able to instantly learn how profitable your search optimization efforts could be! Below, we’ll walk you through how to calculate your SEO return on investment. Step 1: Download A Free ROI Of SEO Calculator Your first step is to get a customizable ROI of SEO calculator that allows you to plug in your... [...]

MOZ has published a new video ‘The ROI of SEO’ featuring Kavi Kardos. The MOZ team says, “Search marketers can’t get our important work implemented if we can’t prove that it’s worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work.” MOZ  [...]