SaaS marketing focuses on promoting software solutions through digital channels, emphasizing customer acquisition, retention, and education. By leveraging content marketing, SEO, and targeted advertising, SaaS companies build trust and demonstrate the value of their products in solving specific business challenges. The latest Ahrefs Podcast episode is titled ‘Breaking down early-stage SaaS marketing’ featuring Madhav Bhandari. The Ahrefs team says, “Meet Madhav Bhandari, first marketing hire at Hubstaff and one of the first marketers at Close.io, and Weflow, all of which he helped... [...]

This is a reminder for the SEJ webinar to be held on December 6, 2023.  In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Search Engine Journal is hosting a webinar ‘SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend’ on Wednesday, December 6, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million... [...]

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Search Engine Journal is hosting a webinar ‘SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend’ on Wednesday, December 6, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year. You’ll learn: Why leveraging first-party... [...]