The California Consumer Privacy Act, signed on June 28, 2018, is aimed at establishing new consumer privacy rights. It will enhance enhance privacy rights and consumer protection for residents of California, United States. InfoTrust is hosting a webinar on ‘CCPA is in Effect — Now What?’ on Thursday, January 16, 2020 at 11.00 am ET. InfoTrust team says, “For 18 months, the build-up to the California Consumer Privacy Act effective date has forced many large organizations to re-evaluate their privacy policies and practices. On Jan. 16—more than two weeks past the Jan.... [...]

Your email marketing performance depends on the percentage of emails that land in the subscriber inbox and it equally depends on the number of emails opened by them. MarketingProfs is hosting a webinar on ‘Using Email Security for Deliverability and Opens’ on Thursday, January 23, 2020 at 1.00 pm ET. MarketingProfs team says, “Displaying your logo at the inbox level is a privilege granted only to organizations who have best-in-class email security posture—those who are at DMARC enforcement. But to get there, you need your IT team to help. And we can help you with that. In... [...]

By synchronizing your sales and marketing teams you can improve your business. According to MarketingProfs, 80% of content created by marketing goes unused by sales. This shows in-congruence between the sales and marketing departments. MarketingProfs is hosting a webinar on ‘How to Align Sales and Marketing Teams for Max ROI’ on Thursday, January 16, 2020 at 2.00 pm ET. MarketingProfs team says, “The age-old questions still persist: how do you ensure the members of your sales team have the right content when they need it? And that marketing has the insights they need to create... [...]

To acquire more customers and retain them for longer, you need to win their trust. Empathizing with them by communicating effectively is the best way you could create better relationships with them. Digital Marketing Depot team is hosting a webinar on ‘Build Brand Humanity by Mastering Empathy at Scale’ on Thursday, January 30, 2020 at 12.00 pm EST. DMD team says, “Join guest speaker Dipanjan Chatterjee, VP and Principal Analyst at Forrester, and Sara Spivey, CMO at Braze, as they discuss the latest Brand Humanity research findings: The consumer study tracks year-over-year... [...]

To grow your business it is extremely important to drive more audience to your website and prompt them to take a purchase decision. Satisfying customer experience can play vital role in this process. Search Engine Journal team is hosting a webinar on ‘From Search to Transaction: How to Master the Customer Experience’ on Wednesday, January 15, 2020 at 2.00 pm ET. SEJ team says, “In this joint webinar with the search engine optimization experts at Botify and the customer experience optimization experts at AB Tasty, you’ll learn how to create the most relevant, optimized journey... [...]