Strategies to improve your sales

Boosting our sales is one of the biggest priorities in business today. And for this customer service and retention are the keys along with a quality product. Forbes contributor John Ellett has shared a comprehensive article on how brands can improve their sales by focusing on brand energy. Ellett says, “Liz Matthews, Senior Vice President, Global Brand and Experiential at Dell Technologies agrees that brand and demand are interrelated. She believes, “Building brand equity and growing the business are not mutually exclusive – they depend on one another. Within Dell Technologies, we strive... [...]