Sandra Martini’s latest ‘The Martini Advantage’ newsletter article is reprinted here. The article is titled “Option Overload: Does your business support or overwhelm clients?”. ‘Option Overload: Does your business support or overwhelm clients?’ by Sandra Martini Everywhere we turn, someone (or some company) wants our attention: Radio, television, email, direct mail, billboards Children, partners, friends, colleagues . . . the list is never ending And once they get our attention, we’re faced with a whole new set of questions and choices: Here’s why... [...]

Sandra Martini’s latest ‘The Martini Advantage’ newsletter article is reprinted here. The article is titled “Become Your Customer for Business Success”. ‘Become Your Customer for Business Success’ by Sandra Martini Please click here if you’d prefer to listen to today’s article. What there was: 9 separate lines out the door, One cash register in the building with a process that required 2-3 visits to the “register line” when someone used a credit card, 5 calculators to share among the 9 “cashiers” (miscalculations resulted in repeated visits... [...]

Sandra Martini’s latest article is titled “Setting Boundaries for Sustainable Success and Extreme Client Care”. Setting Boundaries for Sustainable Success and Extreme Client Care The term “boundaries” or “setting boundaries” often comes with a negative connotation – one of exclusion or closing people out. In reality, setting boundaries is symbolic of sustained success for your business.  Boundaries are simply systems set up to support you and ensure your business stays in integrity, with you and with itself. Setting boundaries is part of Extreme Client Care™. When... [...]