Scaling Your Event Program for ROI [Report]

MarketingProfs has published a new report ‘Scaling Your Event Program for ROI’ featuring information on how simplified tech and a Center of Excellence (COE) maximize event ROI and efficiency. The MarketingProfs team says, “From webinars to in-person events, plus hybrid and on-demand content, respondents to this study say they’re planning an average of 263 internal and external events this year. And while profitability is important, the top three priorities are growth-driven: scaling organizations’ meetings and events programs, increasing awareness and demand, and growing... [...]