The latest ‘Econsultancy’ blog post is titled “A blogger’s guide to setting up a WordPress site: 14 vital widgets”. Christopher Ratcliff says, “This is the third in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents. In the first article I discussed the first few steps involving sign-up, the difference between WordPress.com and WordPress.org, and your social media presence. Last week, I looked at writing your first post using the WordPress... [...]

The latest ‘Econsultancy’ blog post is titled “Digital marketing strategy: how to get started”. Jo Hill says, “One of my specialisms is digital strategy. So I read a lot about strategy, and digital, and digital strategy. In doing so I consistently find that the term has many interpretations in the digital world, meaning that digital marketing discussion forums are full of people asking where to start with crafting their own strategy. Those same discussion forums are often flooded with responses that are blatant and biased sales tactics rather than genuinely helpful... [...]

The latest ‘Econsultancy’ blog post is titled “Negative SEO: still taboo or becoming an accepted practice?”. Chris Bishop says, “It can sometimes get a bit murky in the digital marketing world, with slander, extortion and Google penalties all potential weapons for practitioners of negative SEO. This article aims to look at the current state of negative SEO, its place in the industry, how search engines are reacting/might react and significantly, ways to proactively detect negative SEO“. Negative SEO: still taboo or becoming an accepted practice? ‘Econsultancy’... [...]

The latest ‘Econsultancy’ blog post is titled “How predictive analytics for B2B sales and marketing can offer huge returns”. Louis Gudema says, “Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it. In this post I’ll look at how B2B marketers can make use of predictive analytics to provide double digit increases in leads, opportunities and sales. But first, here are a few examples of well-known B2C brands achieving big wins with predictive analytics and marketing... [...]

The latest ‘Econsultancy’ blog post is titled “Six ways to use Twitter Analytics for better campaign planning”. David Somerville says, “Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your marketing planning for this channel? In this post I’ll explain six different ways in which you can make use of these simple tools to improve social campaign planning. Twitter Analytics is made up of a few different dashboards, each with a specific... [...]

The latest ‘Econsultancy’ blog post is titled “Five great ways to ace content marketing in Southeast Asia”. Eu Gene Ang says, “Southeast Asia’s (SEA) 155m internet users are the next goldmine for digital marketing. The region contains a young base of internet users whose time spent online is significantly above the global average, and where social networking dominates. The online population grew at a healthy 9% last year, and is expected to continue at a similar rate in 2014. Added to this, it has one of the highest levels of mobile adoption in the world. So,... [...]

The latest ‘Econsultancy’ blog post is titled “Digital marketers plan to invest in CRM, analytics and email in 2014”. David Moth says, “Just over two-thirds (70%) of businesses are planning to increase investment in digital marketing technology in 2014, according to a new report from Econsultancy and Responsys. In comparison just 2% of businesses will decrease their level of spending while 28% will maintain the same level of investment. These figures, which come from the Marketing Budgets Report 2014, are largely consistent with the findings from last year’s survey... [...]

The latest ‘Econsultancy’ blog post is titled “Leads and opportunities are the primary B2B marketing measure, not ‘attention'”. Louis Gudema says, “We’re at an inflection point in B2B marketing, and marketers should celebrate the opportunity to show their true contribution to revenue and not fall back on squishy metrics like ‘attention’. Last week the esteemed Top Sales World blog published apiece entitled, “Attention (not leads) should be B2B marketing’s primary measure”. I couldn’t disagree more. And, since the post doesn’t include... [...]

The latest ‘Econsultancy’ blog post is titled “Five ways in which search is evolving”. Marcus Tober says, “The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximise their search presence. Here are five noteworthy directions in which search is evolving that I think digital marketers need to be aware of“. Five ways in which search is evolving ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Ecommerce technology is failing to meet merchant needs: report”. Ben Davis says, “Companies are reporting the underperformance of ecommerce solutions in critical areas of functionality such as site search, product management, SEO and mobile-supported commerce. These deficiencies, coupled with difficulties with integration, have led many merchants to replatform, according to Econsultancy’s first survey-basedTechnology for Ecommerce Report. The reports, carried out in association with Neoworks, shows that only a minority... [...]