Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “Why We Struggle To Get Awesome Testimonials (And How To Overcome It)”. Sean D’Souza’s latest article: Why We Struggle To Get Awesome Testimonials (And How To Overcome It) It’s not like you haven’t tried getting testimonials before. You sure have. You have at least some testimonials, but  somehow they don’t have that snap, crackle and pop! There’s a reason why testimonials fall short of the mark Mostly it has to do with the length. And yes, yes, the detail. Instead... [...]

Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “When’s the Right Time To Publish Your Article?”. When’s the Right Time To Publish Your Article?Imagine a daughter who’s about to utter her first word For a long time her expectant parents have been waiting to guess what that first word would be. Would it be ‘dada’ or ‘mama’? Or something else altogether? And then she says it! And there are whoops of joy. Except this daughter is not really a baby. She’s a woman at the ‘ripe,... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How To Know If You Have A Viable Niche”. How To Know If You Have A Viable Niche When companies from the West first visited a de-regulated India, they were licking their fingers in anticipation. For India was a country of almost one billion people (well, it is over one billion now) and these companies could just see dollar signs no matter where they went. But sheer numbers doesn’t make for sales. And many companies burned themselves trying to get off the ground, because the vast majority of... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How To Generate Article Topics When You’re Half Asleep”. How To Generate Article Topics When You’re Half Asleep If you keep writing every day, you’ll have a problem. You’ll have more article ideas than you can write. Every day will sprout thirty-fifty new ideas that you can never turn into articles. But when you’re starting out, this problem is quite the opposite. You may wake up and can’t think of a thing. Or you may be so tired that your brain refuses to co-operate. So... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “Why You Should Not Repeat What’s On The Slides”. Why You Should Not Repeat What’s On The Slides You know those presenters who read out from slides? You know how you detest them? Well there’s a reason. And it comes all the way from Hollywood The Hollywood saying goes like this: If the scene shows you what the scene is supposed to show you, you’re in deep shit. What does that mean? If there are two lovers over a candlelit dinner and they’re saying: “I love you”... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “The Art of Saying Thank You Meaningfully”. The Art of Saying Thank You Meaningfully Imagine this. Imagine you move into a neighbourhood and a neighbour brings across a big cake. What happens to you instantly? There you are, with all your unpacked boxes, a to-do list so long it stretches all the way to Geneva and all that you can think of, is how to pay that person back. How you can thank that person in return. Brian Tracy did me such a favour Brian Tracy is a speaker/trainer and famous for sales-training worldwide.... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How To Start Your Story-Based Articles With Greater Impact”. How To Start Your Story-Based Articles With Greater Impact Yesterday I went to buy some walking shoes.  And I ended up spending $2000. And that’s not counting the shoes. Now, did that opening get your attention? Sure it did. It sucked you in. And the reason you hear that strangesucking sound is because I didn’t start off the article like most people do. Most people slide logically into an article. But you canuse the power of... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “The Science of Making Mistakes”. The Science of Making Mistakes That may seem to you, to be the silliest headline ever. Why would you need to learn how to make mistakes?  You’re already a pro at making mistakes. You don’t need a how-to article to tell you how to make mistakes, right? But bear with me as we explore why mistake making is a science. At Psychotactics, we have a cartooning course This course is designed to teach anyone (yes, anyone) to learn to draw superb cartoons. But guess... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How To Grow Your Subscriber List”. How To Grow Your Subscriber List Ooh that’s a loaded question. But a big piece of the puzzle is where you get your traffic from, in the first place. And the way to look at this concept is to simply look at it through the eyes of someone who’s ‘dating’, If you were dating, where would you look? You’d definitely avoid some parts of town, avoid some communities, even go so far as to avoid certain income groups/behaviours etc. In short, if... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How To Be A Critic”. How To Be A Critic As you chomp into any dish, something happens in your brain. Your brain analyses the contents of the dish, compares it what it knows and then spits out a critique. So the dish could be too salty, too sweet–or, or, or,–it could be just right, or even better than you’ve ever tasted before. In a matter of seconds, we have feedback. Whether we choose to voice our opinion or not, is totally our call. And sometimes we don’t. And sometimes we do. So... [...]