26-Point Checklist to Build Search Campaigns

Well-planned search engine marketing campaigns can help you to boost your website traffic and make more sales. While working on your search campaigns you need to keep several points in mind so that you can come out with a high performing campaigns. PPC Hero contributor Margaret Hoffman has published a 26-point checklist to create effective search campaigns. Hoffman says, “If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking off all of the boxes and knowing... [...]