No question, Google can send a lot of traffic to your website. Unfortunately, many webmasters try to trick Google into sending traffic, rather than understanding what Google values and giving it to them. Bill Guthrie has just released Brand Levers a few hours ago. It’s the latest training on what it takes to impress Google and rise in the search results. Brand Levers is over 90 minutes of video-based training. In it, Guthrie pulls back the veil of what works (and what doesn’t work) in content marketing today. If you use tactics that try to game Google in one way or another, you will... [...]

Google has now changed back to a similar look for the Google bar from back in November. Google said: “Based on your feedback, we realized there were some elements of the new bar that we could improve, and with that in mind, we're introducing an updated version that we believe will provide a better experience. The new design retains many of the feature changes we made in November that proved popular, including a unified search box and Google+ sharing and notifications across Google. The biggest change is that we've replaced the drop-down Google menu with a consistent and expanded... [...]

Google usually ignores punctuation and mathematical symbols from a query because it doesn't index them. Recently, Google has updated its search results for queries involving punctuation marks and symbols. Searching for the symbol equivalent of a period, comma, carat, percent sign and more symbols now will return search results – though they aren't always exactly relevant. Google started to show results for queries like [.], [,], [:], [;], [#], [%], [@], [^], [)], [~], [|], [“], [<], [$]. When you search for [%], Google shows the results for [percent sign] and that happens irrespective... [...]

kayode says, “If you have been blogging for some time , the word SEO which means search engine optimization would not be a new phrase to you”. [WordPress Howto Spotter Blog] […]  [...]