MOZ has published a new Whiteboard Friday video ‘Next Search Intent’ featuring Ola King. The MOZ team says, “Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today’s Whiteboard Friday, Ola tells you what “next search intent” is, why it’s important, and how to optimize for it.” MOZ [...]
Search intent is the why behind a search query. In other words, why did the person make this search? Do they want to learn something? Are they looking to make a purchase? Or, are they looking for a particular website? Ahrefs’ Sam Oh has published a new video ‘Fractured Search Intent: Understanding Mixed SERPs’. He says, “In this video, you’ll learn what fractured search intent is and how to understand and interpret mixed SERPs.” Ahrefs [...]
Your content has to be optimized for search engines to gain maximum output. By optimizing your website for for search intent you can get more relevant/qualified traffic. Jeff Bullas has published a useful article on why you should focus on search intent is the for SEO and content marketing success. Bullas says, “Better website optimisation for search intent means that more relevant/qualified traffic is being funnelled to your website. This means that you will achieve higher conversion rates on your transaction pages and more informational traffic to pages designed to inform. Secondary benefits... [...]
Search intent refers to the reason behind a searcher’s query on search engines. It is the objective set by a searcher behind creating a search query. You can grow your search engine traffic by understanding search intent and modifying your strategy. MOZ has published a new video ‘Understanding & Fulfilling Search Intent’ featuring Britney Muller. The MOZ team says, “Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and... [...]