Importance of Data with Search Campaigns [Video]

You can optimize your search engine marketing campaigns by selecting right keywords and publishing content your audience is interested in. What else can give a boost to your search campaigns? To find an answer, Search Engine Land contributor Barry Schwartz conducted an interview with Wil Reynolds of Seer Interactive. Schwartz has posted the video of the interview. Schwartz says, “We touched on his long career in the SEM space, starting over 20 years ago doing search marketing. Wil told me why he started his firm and how it has grown to over 100 employees. He explained the... [...]