MarketingProfs is hosting a webinar on ‘Email Design Trends That Engage Subscribers’ on Thursday, March 21, 2019 at 2:00 pm ET. The MarketingProfs team says, “Email design continues to be a challenge for marketers, especially given the changing design and technology standards across inboxes and devices. Regardless of whether your audience includes consumers or B2B subscribers, email design is vitally important to ensure your content is accessible, useful, and memorable. Join one of our most recommended speakers, Michael Barber, as he shows you the email design trends that matter most. You’ll... [...]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 11:00 am PT / 2:00 pm ET. The MarketingProfs team says, “Join ON24 and MarketingProfs for “10 Common Webinar Mistakes and How to Avoid Them,” and learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for: Driving webinar registration Delivering engaging presentations Enhancing the audience experience Getting the most out of webinar leads Webinars can be your best tool to generate leads and build pipeline. Register... [...]

The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings scale but has historically struggled to create authentic, relevant connections with customers. Artificial Intelligence (AI) has entered the picture, opening the door to deliver added personalization without compromising scale. In this webinar, you’ll... [...]

The SEMRush team is hosting a webinar on ‘The Social Media skills & traits you need the most in 2019’ on Wednesday, February 27, 2019. The SEMRush team says, “Every new year means a set of new trends for digital marketers to consume and improve their marketing strategies. Whether you’re experienced in social media or just getting started, you will need to understand the essential skills every social media marketer should have. So, what social media trends should I know in 2019? We need to easily manage our social media campaigns, not only ourselves but our top rivals. Measuring... [...]

The Search Engine Journal team is hosting a webinar on ‘How to Develop an Effective PPC Strategy to Create Profitable Campaigns’ on Wednesday, February 27, 2019 at 2.00 pm ET. The SEJ team says, “Join this sponsored webinar and discover how to develop a sustainable PPC campaign that not only boosts your traffic, but also pays for itself to become a money-making machine for the website (or app) that you’re promoting. You will also learn more about: How to develop a PPC campaign strategy. Building sales funnels and testing. Google Search Advertising. Keyword Research. Shopping... [...]

The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings scale but has historically struggled to create authentic, relevant connections with customers. Artificial Intelligence (AI) has entered the picture, opening the door to deliver added personalization without compromising scale. In this webinar, you’ll... [...]

The MarketingProfs team is hosting a webinar on ‘Using Conversational Marketing to Reel in More Leads’ on Thursday, February 21, 2019 at 2.00 pm ET. The MarketingProfs team says, “Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like snowflakes: no two are alike. You need to tailor your website experience to meet buyers wherever they are in their journeys—and conversational marketing can help. You’ll learn: Engage with prospects at any stage of the buying journey Understand... [...]

AdWeek is hosting a webinar on ‘The Definitive Approach to Advanced Media Measurement’ on Wednesday, February 27, 2019 at 1.00 pm ET. The AdWeek team says, “Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome them. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets.  Join Tom Riordan, Adobe’s... [...]

AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET. The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you measure the impact of investments in influencer-generated content. You’ll find out how to: Pinpoint quantifiable metrics for each influencer campaign Create a winning strategy for influencer selection, blending influencer and audience demographics with... [...]

AdWeek is hosting a webinar on ‘5 Steps to Instagram Social Analytics Success: Understand and Act on Insights’ on Thursday, February 28, 2019 at 1.00 pm ET. The AdWeek team says, “Instagram has become the must-have social platform for successful brands. But its true influence lies in the insights it can provide about consumers as part of its multi-pronged engagement approach. Find out what it takes to harness Instagram data and how to thoroughly analyze and act on the insights it provides. And hear how brands like Ikea, Nike and BirchBox have leveraged deep, real-time Instagram data to... [...]