Analyzing first-party data can unlock new insights into what your best customer looks like, and which prospects can be most influenced by your marketing. Adweek is hosting a webinar on ‘Leveraging Segmentation for High-Performance Results’ on Thursday, June 2, 2022, at 2.00 pm EDT. The Adweek team says, “Hear more about segmentation strategies from leaders at Neustar and Movio, who will discuss how they were able to leverage these insights to create tailored campaigns targeting high-propensity consumers across digital, CTV and out-of-home channels. You’ll find out:  How to... [...]

The processes of segmentation and personalization can help you to reach your target audience and increase your sales. With these two techniques you can move more close to your customers. Rainmaker’s Darrell Vesterfelt has published a new podcast episode ‘Marketing Segmentation and Personalization’ featuring Brennan Dunn. Darrell says, “In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In this... [...]