If you plan to go into consulting for (and marketing services to) offline merchants, you need at least one service in your repertory that is easy to sell (because it has irresistible appeal to business owners) and easy to deliver. SMS lead generation for local businesses is a growing opportunity. With SMS, you can deliver instant results to impress your clients. Once you have impressed them, you have many opportunities to upsell other services to them. Mark Helton has just released SMS Hot Box [...]