SEO A/B testing is a website optimization technique that allows site owners to understand whether changes they make to their websites have a positive impact on keyword rankings. Digital Marketing Institute has published a new guide ‘SEO A/B testing: The secret to increasing your organic search traffic’. The DMD team says, “This whitepaper from SearchPilot outlines how SEO A/B testing can give you a disciplined and measured approach to avoiding potential losses and boosting your website results. Download this paper to: Understand the marketing benefits of SEO A/B testing Utilize... [...]

Distilled contributor Tim Allen has published the ‘SEO A/B Testing Whitepaper’ to help you develop strong SEO A/B strategy. Allen says, “Here are just a few things we’ll cover in this whitepaper: Why do we need SEO A/B testing? How does SEO A/B testing help? What exactly is SEO A/B testing? A year of lessons from running SEO A/B tests Case studies How SEO testing can help avoid marginal losses”. Introducing the SEO A/B Testing Whitepaper Distilled  [...]