The Content Marketing Institute is hosting a webinar on ‘The Future of Webinar Marketing: Content Reimagined’ on Wednesday, May 15, 2019 at 2.00 pm ET. The CMI team says, “Content marketing today is all about personalization, being conversational, and simply being more human. But how does that work in the digital world? Join ON24’s VP of Content Marketing, Mark Bornstein, for “The Future of Webinar Marketing: Content Reimagined,” where he will share best practices and ideas for building engaging digital experiences that will help put the “human touch” back in your marketing,... [...]

The Content Marketing Institute is hosting a webinar on ‘The Future of Webinar Marketing: Content Reimagined’ on Wednesday, May 15, 2019 at 2.00 pm ET. The CMI team says, “Content marketing today is all about personalization, being conversational, and simply being more human. But how does that work in the digital world? Join ON24’s VP of Content Marketing, Mark Bornstein, for “The Future of Webinar Marketing: Content Reimagined,” where he will share best practices and ideas for building engaging digital experiences that will help put the “human touch” back in your marketing,... [...]

The Content Marketing Institute is hosting a webinar on ‘Solving the Content Crisis’ on Wednesday, May 8, 2019 at 2.00 pm ET. The CMI team says, “Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis. As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage... [...]

The Content Marketing Institute is hosting a webinar on ‘Mapping Marketing to Moments: Why You Should Stop Driving Traffic and Start Building an Audience’ on Wednesday, May 1, 2019 at 2.00 pm ET. The CMI team says, “A successful content strategy blends the art of creating editorial-quality content and the science of conversion-driven distribution that maps that content to key moments in your customers or prospective customers lives. Learn how the team at Northwell Health is using this approach with their digital editorial platform The Well, the company’s revolutionary media... [...]

The Practical Ecommerce team is hosting a webinar on ‘Killer Amazon Ad Strategies for Brands, Retailers’ on Tuesday, April 30, 2019 at 2.00 pm ET. The Practical Ecommerce team says, “Advertising on Amazon can drive much traffic. But it can also be expensive and produce little benefit. In this 30-minute online seminar, we’ll offer proven, expert strategies to get the most from Amazon’s Sponsored Brands ads, Sponsored Products ads, and Display ads. We’ll address the following key points. A9, targets, and search terms. High-performing advertisers understand Amazon’s A9... [...]

The Content Marketing Institute is hosting a webinar on ‘Mapping Marketing to Moments: Why You Should Stop Driving Traffic and Start Building an Audience’ on Wednesday, May 1, 2019 at 2.00 pm ET. The CMI team says, “A successful content strategy blends the art of creating editorial-quality content and the science of conversion-driven distribution that maps that content to key moments in your customers or prospective customers lives. Learn how the team at Northwell Health is using this approach with their digital editorial platform The Well, the company’s revolutionary media... [...]

The Content Marketing Institute is hosting a webinar on ‘Solving the Content Crisis’ on Wednesday, May 8, 2019 at 2.00 pm ET. The CMI team says, “Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis. As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage... [...]

Hanapin is hosting a webinar on ‘Master Your Cross-Channel Paid Social Strategy’ on Thursday, April 18, 2019 at 1.00 pm ET. The Hanapin says, “With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your creative to each platform, but have a consistent message that carries through? How do you put together a strategy that achieves the same overarching goal, but meets the audience requirements and nuances of each social channel? How can you use search to... [...]

The Content Marketing Institute is hosting a webinar featuring Tamsen Webster on ‘How to Make Your Ideas Irresistible’ on Wednesday, April 17, 2019 at 2.00 pm ET. The CMI team says, “At the heart of marketing lies one seemingly elusive goal: how do we get people to love our stuff as much as we do? The problem is they … don’t, at least not yet. The even bigger problem? The way we go about trying to convince them usually accomplishes the exact opposite. Thankfully, there’s a surprisingly simple answer, and it lies in how we came up with the idea in the first place. Join Tamsen... [...]

The Content Marketing Institute is hosting a webinar featuring Tamsen Webster on ‘How to Make Your Ideas Irresistible’ on Wednesday, April 17, 2019 at 2.00 pm ET. The CMI team says, “At the heart of marketing lies one seemingly elusive goal: how do we get people to love our stuff as much as we do? The problem is they … don’t, at least not yet. The even bigger problem? The way we go about trying to convince them usually accomplishes the exact opposite. Thankfully, there’s a surprisingly simple answer, and it lies in how we came up with the idea in the first place. Join Tamsen... [...]