SEO benchmarking involves analyzing your website’s performance against industry standards and competitors to identify strengths and areas for improvement. It helps refine strategies, track progress, and optimize visibility in search engine rankings. Search Engine Land contributor Laura Nguyen has published an article on benchmarking your SEO performance in 2025. She says, “SEO measurement is a detailed performance snapshot that guides your SEO strategy decisions. These measures help you assess how your website matches industry standards and competitors. SEO KPIs act like compasses... [...]