The latest ‘SEO Book’ blog post is titled “Why Webmasters Pass Their Margins Onto the Googleplex”. Peterd says, “In previous articles, we’ve looked at the one-sided deal that has emerged when it comes to search engines and publishers. Whilst there is no question that search engines provide value to end users, it’s clear that the search engines are taking the lionshare of the value when it comes to web publishing. That isn’t sustainable. The more value stripped from publishing, the less money will be spent on publishing in future. In this respect, the search engines current business... [...]

The latest ‘SEO Book’ blog post is titled “Inbound, Outbound, Outhouse”. Aaron Wall says, “Jon Henshaw put the hammer down on inbound marketing highlighting how the purveyors of “the message” often do the opposite of what they preach. So much of the marketing I see around that phrase is either of the “clueless newb” variety, or paid push marketing of some stripe”.  [...]

The latest ‘SEO Book’ blog post is titled “LarryWorld”. Aaron Wall says, “It’s hard to disagree with Larry Page. In his recent speech at Google I/O, Page talked about privacy and how it impairs Google. “Why are people so focused on keeping their medical history private”? If only people would share more, then Google could do more. Well, quite. We look forward to Google taking the lead in this area and opening up their systems to public inspection. Perhaps they could start with the search algorithms. If Google would share more, publishers could do more”. LarryWorld ‘SEO Book’... [...]

The latest ‘SEO Book’ blog post is titled “Why the Yahoo! Search Revenue Gap Won’t Close”. Aaron Wall says, “In spite of Yahoo! accepting revenue guarantees for another year from Microsoft, recently there has been speculation that Yahoo! might want to get out of their search ad deal with Microsoft. I am uncertain if the back channeled story is used as leverage to secure ongoing minimum revenue agreements, or if Yahoo! is trying to set the pretext narrative to later be able to push through a Google deal that might otherwise get blocked by regulators. When mentioning Yahoo!’s... [...]

The latest ‘SEO Book’ blog post is titled “Measuring Social Media”. Aaron Wall says, “Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns? As the hype level of social media starts to fall, then more questions are asked about return on investment. During the early days of anything, the hype of the new is enough to sustain an endeavor. People don’t want to miss out. If their competitors are doing it, that’s often seen as good enough reason to do it,... [...]

The latest ‘SEO Book’ blog post is titled “Getting Granular With User Generated Content”. Aaron Wall says, “The stock market had a flash crash today after someone hacked the AP account& made a fake announcement about bombs going off at the White House. Recently Twitter’s search functionality has grown so inundated with spam that I don’t even look at the brand related searches much anymore. While you can block individual users, it doesn’t block them from showing up in search results, so there are various affiliate bots that spam just about any semi-branded search”. ... [...]

The latest ‘SEO Book’ blog post is titled “Experiment Driven Web Publishing”. Peterd says, “Do users find big headlines more relevant? Does using long text lead to more, or less, visitor engagement? Is that latest change to the shopping cart going to make things worse? Are your links just the right shade of blue? If you want to put an end to tiresome subjective arguments about page length, or the merits of your clients latest idea, which is to turn their website pink, then adopting an experimental process for web publishing can be a good option”. Experiment Driven Web Publishing ... [...]

The latest ‘SEO Book’ blog post is titled “What Types of Sites Actually Remove Links?”. Aaron Wall says, “Since the disavow tool has come out SEOs are sending thousands of “remove my link” requests daily. Some of them come off as polite, some lie & claim that the person linking is at huge risk of their own rankings tank, some lie with faux legal risks, some come with “extortionisty” threats that if they don’t do it the sender will report the site to Google or try to get the web host to take down the site, and some come with payment/bribery offers. If... [...]

The latest ‘SEO Book’ blog post is titled “Creating Effective Advertising”. Peterd says, “The Atlantic published an interesting chart comparing print advertising spend with internet advertising spend. So, print advertising is tanking. Internet advertising, whilst growing, is not growing particularly fast, and certainly isn’t catching up to fill the titanic sized gap left by print”. Creating Effective Advertising  [...]

The latest ‘SEO Book’ blog post is titled “Native Advertising”. Peterd says, “Native advertising presents opportunities for SEOs to boost their link building strategies, particularly those who favor paid link strategies. What Is Native Advertising? Native advertising is the marketing industries new buzzword for….well, it depends who you ask”. Native Advertising ‘SEO Book’ Blog  [...]