The latest ‘SEO Book’ blog post is titled “Google: “As We Say, NOT As We Do””. Peterd says, “Due to heavy lobbying, the FTC’s investigation into Google‘s business practiceshas ended with few marks or bruises on Google’s behalf. If the EU has similar results, you can count on Google growing more anti-competitive in their practices: Google is flat-out lying. They’ve modified their code to break Google Maps on Windows Phones. It worked before, but with the ‘redirect,’ it no longer works. We are only a couple days into the new year, but there... [...]

The latest ‘SEO Book’ blog post is titled “Getting Your Pricing Right”. Peterd says, “How do you best determine the price to charge customers? Do you look at the competition and price the same as they do? Undercut them a little? What happens if you do undercut them, then the customer still demands further discounts? Pricing can be difficult to get right. We don’t know exactly how much the other party is prepared to pay, but we need customers in order to sustain and grow our businesses. So how do we ensure money is not left money on the table, yet we still make the sale?”. Getting... [...]

The latest ‘SEO Book’ blog post is titled “Is Google Concerned About Amazon Eating Their Lunch?”. Aaron Wall says, “Leveling The Playing Field When monopolies state that they want to “level the playing field” it should be cause for concern. Groupon is a great example of how this works. After they turned down Google’s buyout offer, Google responded by… adding offers ads directly in the search results partnering with over a dozen competitors in the space”. Is Google Concerned About Amazon Eating Their Lunch? ‘SEO Book’ Blog  [...]

The latest ‘SEO Book’ blog post is titled “How to Obfuscate And Misdirect an Algo Update”. The ‘SEO Book’ team says, “Sharing is caring! Please share 🙂 Embed code is here. If you find the following a bit hard to read due to font size, a wider version islocated here”. How to Obfuscate And Misdirect an Algo Update ‘SEO Book’ Blog  [...]

The latest ‘SEO Book’ blog post is titled “The ‘Scam’ Site That Never Launched”. The ‘SEO Book’ team says, “Well it has been a fun year in search. Having had various sites that I thought were quality, completely burnt by Google since they started with the Penguins and Pandas and other penalties, I thought i would try something that I KNEW Google would love….. Something dare I say would be “bulletproof.” Something I could go to bed, knowing it would be there the next day in Google’s loving arms. Something I could focus on and be proud of”. The ‘Scam’... [...]

The latest ‘SEO Book’ blog post is titled “Our Looking into the Crystal Ball of 2013 Predications Post”. Debra Mastaler says, “It’s hard to believe it is the middle of December and a whole year has blown by.  To say 2012 was an interesting year would be an understatement, one thing is for sure, it was never dull! Some of the SEOBook Moderators and I want to share what we feel will be hot (or not) in 2013, we have a diverse mixture of topics, opinions and practical marketing tactics for you to consider.  First up is our fearless leader Aaron Wall!”. Our Looking into the Crystal... [...]

The latest ‘SEO Book’ blog post is titled “Manage Your Reputation”. Peterd says, “How much value do you place on your good reputation? If we looked at it purely from a financial point of view, our reputations help us get work, make money, and be more influential. On a personal level, a good name is something of which you can be proud. It is something tangible that makes you feel good. You’re Everywhere As it becomes increasingly easy for people to make their feelings known and published far and wide, many businesses are implementing reputation management strategies to help protect... [...]

The latest ‘SEO Book’ blog post is titled “Counterspin on Shopping Search: Shady Paid Inclusion”. Aaron Wall says, “Bing caused a big stink today when they unveiled Scroogled, a site that highlights how Google Shopping has went paid-inclusion only. A couple weeks ago Google announced that they would be taking their controvercial business model global, in spite of it being “a mess.” Nextag has long been critical of Google’s shifts on the shopping search front. Are their complaints legitimate, or are they just whiners?”. Counterspin on Shopping Search: Shady Paid... [...]

The latest ‘SEO Book’ blog post is titled “Engagement Marketing 101”. Peterd says, “Getting traffic to a site is one thing. How do we best engage visitors once they arrive? Since Update Penquin/Panda, engagement metrics have become more important. In order for our sites to rank well, we need to avoid the bounce – the immediate click-back – or we’re likely to experience drops in ranking. We need to pull visitors deeper into our site. We need more genuine engagement. Even if engagement metrics had no impact on rankings, optimizing for engagement is always going to be beneficial”. Engagement... [...]

The latest ‘SEO Book’ blog post is titled “Soft Launching SEOTools.net”. Peterd says, “Last month we soft launched SEOTools.net. Here are a few entries as a sample of things to come… SEO copywriting Introduction to competitive research Researching subdomains with SEMRush Researching affiliates with Keyword Spy … do subscribe to the RSS feed if you like what you see thusfar”. Soft Launching SEOTools.net ‘SEO Book’ Blog  [...]