Dan Thies’ latest ‘SEO BrainTrust’ blog post is titled “Video: PPC Account Review Webinar w/ Joel McDonald”. Thies says, “One of the best ways to learn how to manage pay per click campaigns is to get an expert to go over your account with you, bit by bit, piece by piece. Today, you can get a little piece of that, in this video replay of one of our most popular live training sessions ever. It’s Joel McDonald, joined by Howie Jacobson, PhD, along with the entire SEO Braintrust (Dan, Leslie, and Andrea) – in an action-packed live session — as they review two of our members’ Adwords... [...]

Dan Thies’ latest ‘SEO BrainTrust’ blog post is titled “Google Responds: Adwords “Ad Rotation” Changes Go Opt-Out”. Thies says, “I posted last month about pending changes to the Adwords “rotate evenly” setting – don’t want to rehash that because you can read it here. The good news is that Google has heard the punishing feedback from advertisers, and made some changes. First, they’ve changed the default to 90 days – which means that your “rotate evenly” ads will switch to “optimize for clicks” after 90 days, not 30. Which pretty much makes it a useful “failsafe”... [...]