Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Will Critchlow. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the... [...]

In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Secure And Defend Your SEO Budget For Executive Buy-In’ featuring Will Critchlow. Loren Baker says, “Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using... [...]

SEO is the backbone of your business today. So it is important to allocate optimum energy and budget for it. But, knowing how much to spend on SEO can be tricky. To help us, Search Engine Land has shared 5 methods to determine how much to spend on SEO. The SEL team says, “You have options when you’re budgeting for SEO, with methods ranging from rough percentages of total revenue to more precise calculations based on marketing metrics: 1. Commit a proportion of your overall marketing budget How it works Set aside a percentage of your digital marketing budget based on how much you rely on... [...]