A well-allocated SEO budget is crucial for improving website visibility, driving organic traffic, and staying competitive in search rankings. Investing in SEO ensures long-term growth by enhancing brand presence and attracting high-quality leads. HubSpot contributor Sam Lauron has published an article featuring seven useful steps to create an SEO budget for maximum ROI. She says, “A well-rounded SEO strategy involves a range of tactics, most of which fall under one of these categories: On-page SEO. Focuses on content and page optimizations that help a site rank for certain keywords. Off-page... [...]