According to MOZ, SEO competitor analysis involves researching your direct search competitors to understand their target keywords, content strategy, backlink profile, and more, for the purpose of reverse engineering the most successful elements of these tactics into your own SEO strategy. Oncrawl contributor Andrew Dunn has published a detailed article on SEO competitor analysis. He says, “To start monitoring your competitors, you first need to identify who they are and the best way to do so is conduct keyword research and identify essential queries. Ideally, you’ll use an SEO analytics... [...]

Exposure Ninja has published a new video ‘Step-by-Step SEO Competitor Analysis Tutorial’ to help marketers perform competitor analysis. This video covers: How to find keywords How to identify competitors How to use SEO tools How to analyse your competitors content How to find your competitor’s backlinks. Exposure Ninja  [...]

Screaming Frog’s Freddy Barnes has published a free guide on search engine optimization. It is called ‘The Beginner’s Guide to SEO Competitor Analysis’. Barnes says, “Unless you’re lucky enough to operate in a monopoly, competition will be an everyday part of your business. Online is no different. Knowing who you’re fighting for visibility in SERPs is the first step to building a watertight SEO strategy. This post will explore how to find your competitors and analyse their backlink profiles. If all goes to plan, you’ll find weaknesses you can exploit and strengths... [...]