Yoast has published ‘SEO copywriting: The ultimate guide’ featuring useful strategies to create SEO friendly content. Marieke van de Rakt saays, “The very first step of SEO copywriting has little to do with writing. First, you need to decide what you’re going to write about. Which topics do you want to be found for? You’ll need to use the keywords you want to rank for in your copy, so the first step of SEO copywriting is keyword research. Keyword research is what you do in order to list the keywords and keyphrases for which you want to rank for. Proper keyword research... [...]

Ahrefs has published a new video ‘SEO Copywriting Tutorial: From Start to Finish’ featuring Sam Oh. In this SEO copywriting tutorial, you’ll learn how to create content that’s perfect for readers and search engines. Ahrefs  [...]

SEO copywriting is the process of writing content for search engines and users. It’s where you craft content to rank on Google that searchers want to read, link to, and share. Ahrefs contributor Si Quan Ong has published an article on SEO copywriting sharing 13 tips to create content that ranks. He says, “Let’s get into the actionable tips that you can implement. 1. Match search intent At 388,000 monthly searches in the U.S., the term “basketball shoes” looks like a good keyword to write a blog post about—if you own a basketball blog. But you’d be mistaken. If we look at the... [...]

By integrating the SEO best practices in your copywriting process, you can write copies that convert more. Search Engine Journal contributor Tony Wright has shared four SEO copywriting tips for creating sharper and more effective copy. He says, “Writing copy that is SEO friendly can be intimidating. But even novice SEO copywriters can make a huge difference by doing a few simple things. 1. Target 2–3 Keywords Or Keyword Phrases Many new SEO copywriters make the mistake of targeting too many keywords or keyword phrases on a page. In my experience, if you are trying to target more than two... [...]

A well-written, self-explanatory copy is one of the most essential elements of your content marketing strategy. It helps you to attract the search engines and also works well for your target audience. WordStream contributor Conor Bond has shared nine important rule to for SEO copywriting in the coming year. Bond says, “Throughout this post, I’ll share a few examples of good work being done by folks around the marketing community. Without further ado, here are nine essential SEO copywriting rules to help you flourish in the year 2020: 1. Understand (and match) keyword intent For the... [...]

To create highly useful content that ranks well in Google and gets you more traffic, you need to polish your copywriting skills. SEO copywriting helps you to create useful, compelling and valuable content that targets specific keywords and gets your website ranked in Google. Seer Interactive’s John Coyle has shared five best practices for effective SEO copywriting. Coyle says, “SEO copywriting is the process of creating content that fits the dichotomy of appealing to both audiences and search engines. There are many strategies that can help boost rankings and drive audiences to promote... [...]