SEO is at the heart of any business today. With a strong synchronization of content and SEO techniques, you can grow your business quickly. Search Engine Journal contributor Ben Wood has published an article featuring five marketing principles to improve SEO performance. He says, “In this post, I’ll cover five essential marketing concepts that not only complement but can redefine and elevate your search performance. 1. 3Cs Research 3Cs research is a foundational aspect of marketing that can be leveraged to enhance your organic strategy. It means building a deeper understanding of your company,... [...]

To continue improving your SEO performance, it is important to evaluate the effectiveness of your existing campaigns. Watch Neil Patel’s latest video ‘How to Measure SEO Effectiveness’ to measure your SEO performance. He says, “How to measure SEO effectiveness. Do you think Google rankings are the end-all be-all for measuring success with your SEO strategy? Think again. Now, don’t get me wrong. It is an important metric on where you rank because, after all, only 25% of users go to the second page of Google regarding search results. Even more disappointing, 90% of pages... [...]