SEO forecasting helps predict traffic trends, keyword performance, and algorithm impacts, enabling data-driven strategy adjustments. By anticipating changes, businesses can stay ahead of competitors, optimize resources, and maximize organic growth. Search Engine Land has published ‘Guide to SEO forecasting with Google Sheets’. Sara Taher says, “SEO forecasting is essential for predicting the future performance of your strategies, measuring progress, and making data-driven decisions. This guide will show you how to use Google Sheets to create accurate forecasts for traffic, rankings,... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘SEO Forecasting’ featuring Tom Mansell. Learn how to forecast and demonstrate the value of your SEO efforts in this week’s Whiteboard Friday with Tom Mansell. Quantify predicted SEO value, close performance gaps, and calculate ROI. MOZ  [...]