When it comes to growing your online sales, audience research plays an important role in understanding the buying stages of your ideal customers. Marketing Land has published ‘An SEO guide to audience research and content analysis’ to help marketers understand and perform audience research. Marcela De Vivo says, “How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what... [...]

Meta tags help you submit your webpage information to the search engines and work well for getting your site indexed for particular search queries. HubSpot’s Caroline Forsey has published a new guide to meta tags & SEO. Forsey says, “Meta tags are undoubtedly useful from an SEO perspective, since they allow search engines to more easily categorize your web page’s content. Common examples of meta tags include canonical tags, meta content types, robots meta tags, or title tags. Let’s dive into some of these, now. 1. Canonical tags If you have a single... [...]

Even if you don’t know what SEO is, Phillip Snipes has training to show you how you can become your own SEO master. With a little guidance, he says you can do it and do it well. Snipes has just released Silent Sniper SEO to show you how it’s done. With help from Snipes, you will find out: • How to Set up your own Domain and Hosting for SEO • How to create your own URL redirection service • How to create your own website instantly • The fastest way to install WordPress • How to create a blog post for SEO • How to Increase search engine ranking with Press... [...]