How Long Should An SEO Migration Take? [SEJ Study]

Website migration involves significant changes to a website’s structure, design, or domain, which can impact SEO if not managed carefully. Proper planning, redirects, and monitoring are essential to preserve rankings and maintain organic traffic during the transition. Search Engine Journal contributor Dan Taylor has published an article on how long should an SEO migration take. He says, “When we ran this study in 2023, we looked at 171 migrations and found that it took 229 days (on average) for third-party tools to reflect organic traffic for the new domain to return to the same pre-migration... [...]