Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Securing SEO Resources’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he concludes SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene to talk about how to secure the right resources to stay effective. Securing the right resources depends on knowing what is available within your organization. A thorough planning process helps reveal what resources you need from content writer resources to analytics needs. Assessing the capabilities... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Setting SMART SEO Goals’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he continues his SEO Planning Week discussion with Searchmetrics’ Strategist and Advisor Jordan Koene to talk about how to create SEO SMART goals. Together they discuss how to set specific, measurable, achievable, relevant and time-bound goals. The complexity of SEO goals require detailed steps to ensure they’re executed successfully – SMART goal methods are great tools to execute... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Correlation Between Authoritative Links and Ranking’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he continues SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the next step in planning after goal alignment – Defining your yearly initiatives. Initiatives are the body of work you’re creating for the quarter and year overall, and the goals you aim to accomplish with them. To ensure the success of your initiatives it’s best... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Aligning to Corporate Goals’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he kicks off SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the first planning step – Company goal alignment. Together they discuss the best processes to follow that will ensure companies enter 2021 on the right foot. Aligning with company goals involves taking a step out of the day-to-day processes of SEO to determine how to drive traffic... [...]