SEO strategy case study: Instacart [Case Study]

Kevin Indig has published an ‘SEO strategy case study: Instacart’. It highlights Instacart’s strategic SEO choices and how it could unlock new growth. He says, “Picking the right SEO strategy is not a one-time decision. Growth is a series of S-curves, and every time a local maximum is reached a new strategic SEO decision needs to be made to unlock incremental growth. One great example of a company that made several smart SEO strategy decisions is Instacart. Instacart’s aggregator growth Instacart is a marketplace aggregator with an inventory of stores and products. The... [...]