SEO Testing 101 with Will Critchlow [Podcast]

Kevin Indig has published a new podcast episode ‘SEO Testing 101’ with Will Critchlow. Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game. Timestamps 0:00 Introduction 0:50 How Search Pilot was born 3:13 The basics steps of SEO experiments 6:18 How to pick the right sample size and understand statistical significance 9:04 The limitations of SEO testing 13:21 How Searchpilot creates such great case studies 20:53... [...]