Podcasts offer a powerful way to build brand authority by delivering engaging, long-form content directly to niche audiences. They foster deeper connections with listeners, driving brand loyalty and awareness. The latest The SERP’s Up SEO podcast episode is titled ‘Everything (mostly) that a marketer could want to know about podcasting’. The Wix team says, “Want to build your brand up? Start a podcast. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Everything (mostly) that a marketer could want to know about podcasting’. The Wix team says, “Want to build your brand up? Start a podcast. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. Take a behind-the-scenes look with host of the SEO Video Show, Paul Andre de Vera, to discover what it takes to plan and execute a professional podcast. Plus, we look at how the podcast landscape... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Landing your next SEO client with the right pitch’. The Wix team says, “How can agencies effectively communicate the value of their SEO services while pitching to potential clients? Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch for SEO services. From building initial trust to seamless execution, Jellyfish’s Eric Hoover joins to share each step of his pitching routine. Plus, discover how Google’s AI Overviews is paving a new age of pitching... [...]

Digital Marketing Depot is hosting a webinar ‘Embrace the Future of Content Management with a CMS Makeover’ on Thursday, August 8, 2024, at 1.00 pm EDT. The DMD team says, “Things are changing fast in digital marketing, but some concepts seem to have real staying power. Take, for example, the humble corporate blog and its editorial calendar. Studies show the vast majority of marketers rely on them… But should they? In our first-ever Take 10 webinar, we’re joined by Ryan Brock, author of Pillar-Based Marketing, as he attempts to make a bulletproof case for ditching the editorial... [...]

Maintaining Google rankings requires consistent optimization of your website’s content, structure, and performance. Regularly updating high-quality, relevant content and adhering to SEO best practices can help sustain visibility and drive organic traffic. The latest The SERP’s Up SEO podcast episode is titled ‘The hard work of maintaining your Google rankings’. The Wix team says, “How do you successfully rank your site’s content at the top of the SERP… and then keep it there for the long haul? Wix’s Mordy Oberstein and Crystal Carter are... [...]

Writing helpful content involves providing clear, actionable information that addresses the needs and questions of your audience. By focusing on value and relevance, you can build trust and establish your authority in your field. The latest The SERP’s Up SEO podcast episode is titled ‘Writing helpful content ain’t easy’. The Wix team says, “is it so easy to get helpful content so wrong? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele to discuss why writing helpful content is not as easy... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Why downplaying branded keywords is costing you big’. The Wix team says, “Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience. Founder of Adapting Social, John Vagueiro, stops by to share how you can turn brand success into revenue. Learn how to articulate... [...]

Holistic SEO focuses on improving the overall quality and user experience of a website rather than just targeting individual keywords. This approach ensures sustainable search engine rankings by emphasizing relevant content, site performance, and user engagement. The latest The SERP’s Up SEO podcast episode is titled ‘Holistic SEO: Fact or Fiction?’. The SERP’s Up team says, “Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix’s Mordy Oberstein and Crystal Carter bake up some high-quality holistic SEO... [...]

SEO and accessibility work together to improve website visibility and usability by optimizing content for search engines and ensuring it is accessible to all users, including those with disabilities. This dual approach enhances the user experience and broadens audience reach. The latest The SERP’s Up SEO podcast episode is titled ‘Real talk on SEO and accessibility’. The SERP’s Up team says, “Optimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Take your SEO off life support’. The SERP’s Up team says, “How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can get your SEO production back on track. Whether your SEO performance has flatlined or the site hasn’t been worked on for a good while we have tips and strategies to kick your SEO back into gear. Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence. Plus, this... [...]