SEO writing combines strategic keyword use and quality content to improve a page’s search engine ranking, making it easier for audiences to find. It focuses on balancing readability with optimization techniques, ensuring content is both engaging and search-friendly. HubSpot contributor Courtney Feairheller has published an article featuring 13 tips on writing blog posts that rank on Google. She says, “Without SEO, your content is less likely to rank highly on search engines. Ranking lower may hinder your ability to attract and engage with your target audience. It may also make your... [...]

SEO writing refers to the process of researching and writing content that ranks in search engines. By producing quality content, you can create new growth opportunities for your business. Ahrefs contributor Fio Dossetto has shared a five-step process to help you improve your SEO writing. She says, “Here’s a 5‑step, beginner-friendly framework to help you write a blog post or article with SEO in mind. For each step, I added examples from the guide you’re currently reading so you get to see how the research and writing process unfolds behind the scenes. 1. Find a business-relevant... [...]