The latest The SERP’s Up SEO podcast episode is titled ‘Are expert opinions in your content an SEO must?’. The SERP’s Up team says, “Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization’s... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘How will Google’s most powerful AI, Gemini, impact SEO?’. The SERP’s Up team says, “Google Gemini is here but what does it mean for SEO? How does Gemini factor into Search and what does it even mean for the evolution of AI in general? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Land’s Editor-in-Chief, Danny Goodwin, to evaluate what Gemini is and might become from an SEO point of view. Plus, The Neuron’s Pete Huang takes a look at what Gemini means for the overall evolution... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘What SEO clients should you take on?’. The SERP’s Up team says, “Wait, you should NOT take on every SEO client possible? Yep. Find out when does it and when does it not make sense to take on an SEO client. How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into how to decide which SEO clients to take on. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to taking on larger versus smaller clients.... [...]

JavaScript for SEO is a crucial aspect of modern web development, as search engine optimization (SEO) plays a vital role in ensuring a website’s visibility and accessibility on the internet. With the increasing reliance on JavaScript for building dynamic and interactive web applications, it’s essential to optimize JavaScript code to make it search engine-friendly. HubSpot contributor Erin Pennings has published an article on how JavaScript can benefit your SEO. She says, “Most of the JavaScript used on websites, including yours and mine, won’t significantly impact SEO. The... [...]

Structured data refers to a standardized format for providing information about a web page’s content to search engines. It is a way of organizing and marking up data on a webpage in a format that search engines can easily understand and interpret. The latest The SERP’s Up SEO podcast episode is titled ‘Structured data dos and don’ts’. The SERP’s Up team says, “Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don’ts about implementing structured data markup and... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Does Google use user behavior metrics for ranking’. The SERP’s Up team says, “Does user behavior impact rankings? What has the Department of Justice’s antitrust trial involving Google uncovered about user behavior and rankings? This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEOs. SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins the show to cover the Department of Justice... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Does SEO’s reputation linger?’. The SERP’s Up team says, “Why do some people think SEO is snake oil and whose fault is it that they do? Should you even care about SEO’s good name (Spoiler alert: Yes)? How can you help improve SEO’s reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry and change the narrative. Founder of Zyppy SEO, Cyrus Shepard, joins the show to help evaluate if maybe... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘SEO Trends for 2024’. The SERP’s Up team says, “Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You’ve popped the champagne, now it’s... [...]