The latest ‘SEOmoz’ blog post is titled “Keyword-Driven Personas – Whiteboard Friday”. Ruth Burr says, “As inbound marketing continues to gain traction, it’s time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out. Our Lead SEO, Ruth Burr, talks about using keywords to drive personas and, ultimately, your site mapping process”. Keyword-Driven Personas – Whiteboard Friday SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too)”. Marie Haynes says, “Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well…you’re not alone! I have spent a good amount of time answering questions and learning from others in the SEOmoz Q&A and I see a lot of site owners and even SEOs who are unsure about the answers to these questions”.  [...]

The latest ‘SEOmoz’ blog post is titled “Rel=Confused? Answers to Your Rel=Canonical Questions”. Dr. Pete says, “In light of Google’s recent post on common rel=canonical mistakes, I explore the most commonly asked questions we get in Q&A regarding canonicalization”.  [...]

The latest ‘SEOmoz’ blog post is titled “#RCS, YouTube, and Being Helpful: An Interview with Wil Reynolds”. Erica McGillivray says, “Wil Reynolds talks about who inspires him, his love of using YouTube to help others, and, of course, Real Company Stuff”. #RCS, YouTube, and Being Helpful: An Interview with Wil Reynolds SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “How to Build an Online Community for Your Business”. Mackenzie Fogelson says, “Building a community around your company is a great way to generate value in your business and weather the storm of Google’s algorithms. Whether you’re building a community from scratch, or you’re working on growing an existing one, this approach and process will help get your community rolling, or optimize and leverage what you already have”. How to Build an Online Community for Your Business SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “Foolishly Viral: Lessons from a Million Pageview Day”. Jacob Klein says, “It started as a simple gag designed to target what I assumed (at the time) to be a very niche set of potential readers and influencers. I wasn’t expecting much more out of the prank beyond a few chuckles from those who were already within our modest sphere of influence. But as the one millionth visitor rolled it, I started to think about what I’d accomplished and how I could help others do the same”. Foolishly Viral: Lessons from a Million Pageview Day SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “Remove Unnecessary Steps & Win More Links, Shares, and Conversions – Whiteboard Friday”. Rand Fishkin says, “The more you simplify your user experience, the more likely users are to accomplish the goals you’ve set for the product, website, or communication at hand. In this week’s Whiteboard Friday, Rand walks us through user experience and the actions that we can remove from our processes in order to drive more conversions, earn more links, get more social shares”. Remove Unnecessary Steps & Win More Links, Shares,... [...]

The latest ‘SEOmoz’ blog post is titled “Finding and Building Citations Like an Agency”. Casey Meraz says, “So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it’s time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors”. Finding and Building Citations Like an Agency SEOmoz [...]

The latest ‘SEOmoz’ blog post is titled “How to Build a Content Marketing Strategy”. Stephanie Chang says, “As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns. But when you’re creating a content marketing strategy from scratch, where do you start? Stephanie Chang’s content marketing strategy framework is an action-packed, insightful place to start!”. How Do How to Build a Content Marketing Strategy SEOmoz [...]

The latest ‘SEOmoz’ blog post is titled “How Do You Know If Your Data is Accurate? A case study using search volume, CTR, and rankings”. Matt Peters says, “As inbound marketers, we have access to all kinds of data that offers huge value to our campaigns and businesses. However, this data is only valuable if we can unlock it. Our Data Scientist, Matt Peters, takes us into the world of analytics and shares his tips to help you sort through the data around you to find (and implement) the gems”. How Do You Know If Your Data is Accurate? A case study using search volume, CTR, and rankings SEOmoz  [...]