The latest ‘SEOmoz’ blog post is titled “Is SEO the Answer for Start-up Marketing?”. Benjamin Estes says, “Lately I’ve seen that a tight relationship between SEO and startups has been something of a foregone conclusion within the SEO industry: “Of course startups should be engaged in SEO!” Perhaps, and perhaps not. In fact, some start-up communities have taken up a stance in direct opposition to this, stigmatizing SEO as manipulative. Personally I’m just a humble consu”. Is SEO the Answer for Start-up Marketing? SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “10 Myths That Scare SEOs But Shouldn’t – Whiteboard Friday”. Rand says, “In this week’s Whiteboard Friday, we’ll be tackling some SEO myths that might scare you but shouldn’t. From keyword density to reciprocal linking, lets set the record straight about some of the myths out there”. 10 Myths That Scare SEOs But Shouldn’t – Whiteboard Friday SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “How to Build and Operate a Content Marketing Machine”. Toby Murdock says, “Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance”. How to Build and Operate a Content Marketing Machine SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “Updated for 2012: The Beginner’s Guide to SEO”. Ashley Tate says, “SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced. The recent power”. Updated for 2012: The Beginner’s Guide to SEO SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “Why the Marketing World Needs More Correlation Research”. Rand says, “Do more tweets of a URL lead to higher search rankings on Google? Do longer articles get more shares on Facebook? Do emails that contain images have lower open rates? These, and hundreds of other questions marketers are constantly asking, can be answered mathematically through correlation data. Yet, it seems there’s an unfortunate bias against correlations, specifically”. Why the Marketing World Needs More Correlation Research SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “GM’s Doing it Wrong: Facebook Marketing Lessons”. The ‘SEOmoz’ team says, “By dumping Facebook, GM’s doing it wrong GM made a huge stink this week when they pulled their $10 million Facebook advertising budget. They’re doing it wrong. And you can learn some valuable lessons from their mistake: Facebook is the best display adve”. GM’s Doing it Wrong: Facebook Marketing Lessons SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “Getting Started with the Mozscape API”. The ‘SEOmoz’ team says, “Let me help you get started using the Mozscape API by putting the rules of Calvinball to work. I decided to jump in and try to figure out the Mozscape API. My initial plan was not to cheat… that is, not use the help I have as an employee that’s not available to most API users. But I got stuck, so I had to change the rules… You’ve heard of Calvinball, right? I made a new rule that I get to cheat, as long as I share”. Getting Started... [...]

The latest ‘SEOmoz’ blog post is titled “7 Achievable Steps For Great SEO After The Penguin Update”. Chris Warren says, “The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don’t care what color your hat is, it’s all about relevance. You need to take a look at every seemingly viable “SEO strategy” with this lens”. 7 Achievable... [...]

The latest ‘SEOmoz’ blog post is titled “Ways to Win Customers and Influence Rankings – Whiteboard Friday”. The ‘SEOmoz’ team says, “Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients. In this week’s Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals and win customers. Don’t forget to leave your own advice in the comments below”. Ways to Win Customers and Influence Rankings... [...]

The latest ‘SEOmoz’ blog post is titled “In-depth Guide To Content Creation [With Infographic]”. The ‘SEOmoz’ team says, “How can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?”. In-depth Guide To Content Creation [With Infographic] SEOmoz  [...]