SERP analysis is the process of breaking down the top-ranking pages in the SERP (search engine results page) to understand the search intent for the keyword you want to rank for. Rank Ranger contributor Darrell Mordecai has published an in-depth article on performing SERP analysis. He says, “Think of a search engine as an intelligent library. In other words, it does more than just house content. It also brings relevant content to its users and answers their questions. Now, I’m sure you understand that already but it’s important to appreciate this point. For search engines to match content... [...]

To know how you can improve your search engine optimisation and content marketing efforts, the first thing you should do it to learn how well your content is ranking in the search engine results. With SERP analysis you can learn about the possibilities and impact of creating new content on your website. Porten contributor Zac Heinrichs has shared some useful tips on using SERP analysis for improved SEO and content creation. Heinrichs says, “There are definitely some good tools out there that will help you evaluate content. But remember that search engines, especially Google, are... [...]