SERP volatility is the degree of fluctuation in search engine rankings. It refers to the changes and fluctuations in search engine rankings over a period of time Search Engine Journal contributor Winston Burton has published an article explaining SERP Volatility. He says, “There are a bunch of different tools to measure SERP volatility, which are listed below. Mozcast is one of my favorite tools to look for SERP volatility. It has a weather report showing how turbulent the Google algorithm has been over the last 90 days. The hotter and stormier the weather is, the more unpredictable the... [...]

SERP volatility refers to the amount of fluctuation in the search engine rankings for a particular keyword or set of keywords over a period of time. A high level of volatility means that the rankings are frequently changing, while a low level of volatility means that the rankings are relatively stable. MOZ contributor Adriana Stein has published an article featuring eight reasons for SERP volatility and how to combat it to maintain keyword rankings. She says, “The best possible way to combat SERP volatility is to review data to determine the root cause. When reviewing data, ask yourself: What... [...]